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Cultivating your 'Weed Mindset'


You can listen to the podcast version of this episode on Apple, Spotify, or these audio player:

"There is no emotion in it at all. They're just focused on getting the job done and they get and if they get sent back, doesn't matter. They just focus again on getting the job done, which we could learn a lot from." — Stu Heinecke

Stu Heinecke discusses the “Weed Mindset” that he introduces in his new book, How to Grow Your Business Like a Weed.

Today’s episode is an key excerpt from our longer interview with Stu, which you can view here.

Dubbed the “father of Contact Marketing,” agency owner and bestselling author Stu Heinecke has devoted his career to helping clients achieve explosive growth. Contact Marketing campaigns have produced response as high as 300% and an ROI in the millions of percent. Now that’s powerful fuel for growth.

He's the author of "How to Get a Meeting with Anyone" and the follow-up guide, "Get the Meeting!" These books consistently show up on "must read" or "my top ten" business book lists and have received coverage on CBS Radio, and in Forbes, Harvard Business Review, and the marketing and sales press.

In 2019, the American Marketing Association crowned Stu the "father of contact marketing".

In his latest book, Stu introduces Weed Strategy™, a full strategic model based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. Now that’s a totally unfair strategic advantage.

As he explains, weeds are nature’s perfected disruptors, and they have a lot to teach us about growing our enterprises.


[00:00:00] Stu Heinecke: There is no emotion in it at all. They're just focused on getting the job done and they get, and if they get sent back, it doesn't matter. They just focus again on getting the job done, which is which we could learn a lot from

[00:00:18] Curt Mercadante: Hey there. Freedom lovers, Curt Mercadante here. And today's episode. We welcome back Stu Heinecke. Now today's episode is an excerpt, a very powerful excerpt from our previous episode, our full discussion with Stu now, Stu is a marketing legend. He's called the father of contact marketing. He was given that title by the American marketing association and his latest book is how to grow a business like.

[00:00:42] Now, if you haven't listened to our previous episode, please go back because there are lessons not just to grow your business, but to cultivate a more fulfilling life. In today's episode, our excerpt is a pullout from that full episode in which Stu and I discuss the weed mine. [00:01:00] Now he has been studying weeds for years.

[00:01:02] It sounds mundane. It sounds weird, but it's so insightful. His book is incredible. There's links in the show notes to get that go back and listen to our previous episode. But today is a very short but powerful interview or excerpt from her full interview in which stew discusses, how you can cultivate a weed mindset really to grow in any.

[00:01:22] Of your life, you know, there's people who are calculating or steady behavior styles and they're slower pace. And if they're calculating, they really, they endlessly, you know, to, to, to quote the funny, uh, George W. Bush, uh, butchering of they endlessly strategic prize right. For years. And it's like, they don't take action and it's not necessarily a lack of optimism.

[00:01:47] It's almost that just, you. Overthink overthink, overthink, overthink. I mean, you've written three books. There's people who have thought about 60 books, but I've never written one. And they've had those ideas for that, for that long. And when you think [00:02:00] about it, not just the emotions, but just kind of, you know, I think, I think plants, I think weeds, I'm kind of a, uh, well, I am a health nut and study.

[00:02:10] Uh, I'm, I'm mostly carnivore and study even vegetables and how they fight you, uh, oxalates in kale. And they don't want to be eaten. Fruits are okay to be eaten. The vegetables don't want to be eaten. And the consciousness there. I think there's some sort of, you mentioned how it gets there or something, but what they lack is.

[00:02:31] And maybe it's not thoughts and emotions, but maybe this is all weeds. Don't have the, um, the ego. To get in the way of an ego, not just meaning I'm a narcissistic arrogant person, but the ego also, well, if I do this and no one likes me, if I reach out, we were talking about reaching out to podcasts, famous people.

[00:02:52] Well, what if I reach out? And they don't like me weeds don't do that. They just, the seeds. I'm just Lansing. I'm putting seeds, I'm putting seeds, [00:03:00] I'm putting seeds and it's it's optimism, but it's also just the. And you write about this in the book. It's the focus on process versus kind of like, is this gonna work?

[00:03:12] Is this not? Uh, and then over time, I guess part of the mutation is the weeds have learned what works and what doesn't. And then they, the process gets more efficient, probably over thousands of years. Millions of years, but I think, I think what you're describing maybe a little bit is, is, um, um, so in the book, so in, in how to get a meeting with anyone I put together this whole model, that's, that's the thing I was wondering again.

[00:03:37] Stu Heinecke: What w how are weeds? Do we know what it means to grow like a weed? What are they doing? Do they have a model? Is there some, are there some common traits to how they operate and what they're, what they're doing? And, um, and it turns out, yes, there's a whole model there. And, and so w and I'm going to work. I hope people still buy the book, but I want to ask about it, but I also want to want to [00:04:00] give away too much because the weed mindset.

[00:04:02] Yeah. Well, just going to say though, that they're a big part of it is there's a weed mindset and which is so strange to think of. There's a, and there's definitely intelligence as well. There's sort of a collective intelligence, but, and, and there's a weed mindset, which is just so bizarre to think of because they don't have.

[00:04:19] How can they have a mindset, but you, what you, the way that they can have it as you see it in their actions. So again, you, you, you see that they're, that they're resilient and aggressive and persistent and urgent, and they run that process and run the PR their processes. Really cool. It's a miracle, really, because it's been honed over millions of years, but it can, it can, it can change on a dime to change, to meet any challenge.

[00:04:47] Just talking about water hemp and, and developing immunity around up there, process can change quickly. And the thing that's really interesting about their processes, that they don't, it's just programmed [00:05:00] into their DNA. Th it doesn't have to be explained to them. They just run it and they run it kind of like a, like a computer runs a program.

[00:05:08] So there is no emotion in it at all. They're just focused on getting the job done and they get, and if they get sent back, it doesn't matter. They just focus again on getting the job done, which is which we could learn a lot from .

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