Why is LinkedIn the best social media platform for personal branding?
Facebook, Twitter, Instagram, TikTok...so many social media platforms from which to choose. So why is LinkedIn the best social platform...
Curt Mercadante
- Jul 27, 2020
- 2 min
Why should you start 'smart calling' instead of 'cold calling'?
Using the phone for sales is dead. Or is it? Pre-COVID 19, social media was chock full of “sales gurus” claiming outbound sales using the...
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Curt Mercadante
- Jul 24, 2020
- 3 min
How to intentionally leverage your influence
In our “influencer economy,” some have come to see the term “influence” as representing selfies and social media likes. “We think, what...
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Curt Mercadante
- Jul 21, 2020
- 2 min
Why you should pick a niche to get rich
A major challenge for business owners is lack of a clearly defined ideal client persona. Brandon Bornancin, founder and CEO of...
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Curt Mercadante
- Jul 19, 2020
- 2 min
What is personal branding and how can it help you?
The phrase “personal branding” is often misunderstood and even maligned, due to inauthentic “coaches” and “gurus” who have given the term...
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Curt Mercadante
- Jul 16, 2020
- 3 min
Process is critical to your revenue growth engine
Does every department in your company have set processes, except for your sales and marketing departments? “Every part of a company has...
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Curt Mercadante
- Jul 14, 2020
- 2 min
Sobczak: Be more like a kid if you want to sell more
Should we try to be more like kids when we sell our products and services? “Well, yeah, think about it,” said Art Sobczak in a recent...
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Curt Mercadante
- Jul 10, 2020
- 3 min
The entrepreneurial theory of social change
In a world of political, economic, and social upheaval, how can we enact positive change? "I'm not interested in just changing the way...
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Curt Mercadante
- Jul 7, 2020
- 3 min
Focus on your client's outcomes
“People don't want to buy a quarter-inch drill, they want a quarter-inch hole.” So said Theodore Levitt, an American economist, marketing...
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Curt Mercadante
- Jun 23, 2020
- 4 min
It takes value creation to make money
Does it take money to make money? “No,” said T.K. Coleman, the director of entrepreneurial education at the Foundation for Economic...
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Curt Mercadante
- Jun 8, 2020
- 1 min
The disconnect between the U.S. school system and entrepreneurship
Is the U.S. school system conducive to creating an entrepreneurial ecosystem? "Tell me someone that has ever come out of a four-year...
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Curt Mercadante
- May 28, 2020
- 3 min
Are entrepreneurs born with a certain DNA?
How did venture capitalist/angel investor John Osborne’s entrepreneurial journey begin? On European park benches. “I certainly go back to...
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Curt Mercadante
- May 19, 2020
- 3 min
Steiner: Now is the time to solve, not sell
This COVID-19 era is not a time to “sell through” but to “solve through,” said sports marketing legend Brandon Steiner. Steiner is the...
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Curt Mercadante
- May 19, 2020
- 3 min
How much worse has the COVID-19 response made America’s debt crisis?
“The federal government is throwing the biggest party in history, and it will stick your children and grandchildren with the biggest bar...
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Curt Mercadante
- Apr 30, 2020
- 2 min
How you can use contact marketing to get a meeting with anyone
What is “contact marketing” and why does Stu Heinecke think it’s like a superpower? “It’s a fusion of marketing and selling,” explained...
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Curt Mercadante
- Apr 9, 2020
- 3 min
Hunter: Infectious energy and positivity in times of crisis
Positive programming and helping other people isn’t just great leadership, it also makes you feel better, said bestselling author and...
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Curt Mercadante
- Mar 29, 2020
- 2 min
A more effective way to "crash" your career search?
In this economically turbulent time, a career or job search can be especially challenging. “Everyone thinks they have to run their job...
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Curt Mercadante
- Mar 28, 2020
- 2 min
Bond: Use COVID Crisis as Opportunity to Find Your Purpose
Walter Bond, hall of fame keynote speaker, bestselling author, and former NBA player, said the coronavirus economic turbulence provides a...
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Curt Mercadante
- Mar 19, 2020
- 3 min
How to gain the sales edge in a turbulent time
How can you gain the sales edge in the current "coronavirus" economic climate? Is it appropriate to sell right now? Should we waiver from...
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Curt Mercadante
- Jan 30, 2020
- 1 min
From his dorm room to the Inc. 5000
Rick Krenmayer became an entrepreneur at age 12, co-founded Stasmayer, Inc. in his dorm room, and today has a company that is on the Inc....
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